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Order a bottle, a 4-pack or a
few cans!
Honestly, it wasn't originally supposed to be in a can.
Niebaum-Coppola Winery, owned by film director Francis Ford Coppola, wanted to sell its Sofia blanc de blancs sparkling wine -- named for daughter and fellow director Sofia -- in a 187 ml serving, just big enough for one drinker's thirst and a neat way to enjoy sparkling wine without opening a full-size bottle. However, Coppola wanted a different look.
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The options weren't terribly appealing -- a bottle with a screwcap looked too much like those airline single-servings; not bad, but not the hip image the winery wanted for Sofia.
Then they contemplated the can.
Served “mini” style in a cool pink can with a
matching straw, the mini is upscale but not snooty: almost a fashion accessory, refined without being
seen as stodgy wine drink like, say,
your grandparents drinks. |
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The Sofia Mini is not merely a premium wine without a bottle but
as a clubgoers' drink: ordered by name, easy to hold at a bar and ideal for
resort poolsides where glass is a no-no.
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Perfect for the ones that appreciate sparkling wine as an affordable treat more often
than once a year. The cans appeal to the "Sex in the City" crowd: sophisticated
female city-dwellers, from just over drinking age up to their mid-30s.
Sofia will be the same in cans and full bottles, so fans can switch up.
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Unlike the drier French offerings, Coppola's wine is blended from the drier pinot blanc and sauvignon blanc grapes as well as 8 percent muscat, which gives it subtle, sweet overtones that may sit more comfortably on the palates of its target audience.
The Chicago Tribune describes this as a “fun and fuzzy” drink and V Life says “She’s (Sophia) gone and reinvented the way people drink wine”.
Give it a try - grab a can, slip in the straw and sip with pleasure!
For more information please visit www.sofiamini.com
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